Under the fixed price issue, the company sets a fixed price at which all their shares will be offered to the investors. To make this happen, a company hires a merchant banker, an entity that will appraise and reduce the level of risk for a company. The merchant banker finds out the total current value of a company along with its future prospectus. Apart from finding, they also make a risk overview of all the investments and how it would reimburse the investors when they face such enormous risk.